coreanito relleno [Heart to Heart 2019] Ep.158 - Plus X Creative Directors, Shin Myung-sup and Byun Sa-bum

Plus X Co-Founders and Creative Directors, Shin Myung-sup and Byun Sa-bum BTS 브랜드 디자인 한 신명섭·변사범 PlusX 대표 편

Plus X is Korea's first design agency that specializes in brand experience. The agency pursues its motto, "Plus eXperience for your brand," receiving attention at home and abroad for its distinct design approach. We meet with Plus X co-founders and creative directors, Shin Myung-sup and Byun Sa-bum, in our studio.

Since its establishment in 2010, Plus X has managed brand and user interface (UI) design projects for not only the large Korean companies but also global companies such as Alipay and Tencent. The clients of Plus X were from a wide range of fields including, but not limited to, commerce and entertainment. In particular, the agency has received an explosive response from BTS fans with its brand design that captures the story of their global star.

Recently, Plus X won projects from Chinese clients. It also seeks to expand abroad, through exchanges with Europe, America and the Middle East. At this year's iF Design Award, Plus X became the first Korean design studio to ever make it to TOP 10.

Let's find out about Plus X, an unrivaled design agency, and its accomplishments, on today's Heart-to-Heart.

브랜드에 경험을 더하다(Plus eXperience for your brand) 한국 첫 브랜드 경험 디자인 전문 에이전시, 플러스엑스(Plus X). 국내외가 주목하는 플러스엑스의 대표 신명섭, 변사범 디자이너를 스튜디오에서 만난다.

2010년 회사를 설립한 이래 플러스엑스는 국내 유명 대기업은 물론 알리페이, 텐센트같은 글로벌 기업부터 커머스, 엔터테인먼트까지 다양한 분야의 브랜드 디자인과 UI 디자인을 담당했다. 특히, 글로벌 스타 BTS의 스토리를 담은 브랜드 디자인으로 국내외 팬들의 뜨거운 반응을 얻은 바 있다.

최근에는 중국 기업 진출을 비롯해 유럽, 미국, 중동과도 교류하며 세계로 뻗어나가고 있는 플러스엑스. 올해 if디자인 어워드에서 한국 디자인 스튜디오 최초로 TOP10에 오르는 쾌거를 이뤄냈다.

오늘 Heart to Heart에서 독보적인 디자인 회사로 주목받는 플러스엑스의 활약을 만나보자.

#BTS #PlusX #방탄소년단

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coreanito relleno [Heart to Heart 2019] Ep.158 - Plus X Creative Directors, Shin Myung-sup and Byun Sa-bum
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